CAMPAIGN

A campaign is lots different activties working together to achieve a common target. Different campaigns include health campaign, charity campaign, fashion campaign, election campaign etc. A music campagin would be trying to get people to buy an artists album, concert tickets etc(getting the musican noticed). KPI stands for key performance indicator which means rasing awareness-
Typical things which would go into a campagin for a musican is a music video. The music video shows off the artist in all their glory and lets their fans watch them whenever they want. The music video will also sell the song because whilst watching the video the audience are listening to the music and if the video is really cool and visually great then people will watch it again and then hopefully become a fan of the song then buy it. To know if a music video has been a success you can you look at the number of views it has had on youtube. Another way of knowing if it has worked is if people have been sending each other the video link.

Album covers are another way to raise awareness espiecally is the album cover(digipack) looks unique because you can then assoate the artist to cover. It depends what audience you are targeting to what your cover looks like. If a female pop aritst was targeting young girls she may have a sweet album cover with clours such as pink which will attract that young female fan base.

Websites are also another key factor in a campaign because this is where all the information about the arist is. Firstly the website design needs to be the same as the over all look of the artist so that fans can reconsie this love the website(if they love the look). Websites can have behinde the scenes pictures to make the audience feel close to the artist. Websites also give background knowledge about the artist so that the fans know their favourite stars inside out. The most important part of the website is tour dates and tickets because it mean fans can buy tickets and find out when they are.

To if the campaign has been a succes the tickets should be sold out and albums should be bought aswell as merchandise. ADELE is a prime example of haivng a succesful campaign because her album '22' is the most bought album of 2012 and 2013.